Media Skills Masterclass
Our workshops have been honed over more than 30 years to deliver training that is cutting-edge, engaging, immersive and realistic. The benefits and pitfalls of AI is now a feature of our workshops.
We take participants into the world of traditional and social media across a selection of modules to fit your needs and objectives. Our modules are designed for spokespeople with limited or no media experience to those who wish to re-fresh their skills and experience.
Each module includes case examples and practical exercises. We base our interviews on current issues within your organisation. This means you are dealing with real issues, not simply generic senarios.
Done right, media relations is a crucial foundation of effective organisational communication.
Content Creation
Information alone will not sustain attention, build your brand or reputation. You must weave your brand into the conversation, whether it is with your employees, customers or stakeholders. Story telling is as old as humanity. People like and remember stories about people. It is as simple as that.
Telling stories - packed with engaging visual and audio content - is an age-old way of connecting and building brand authenticity, trust, goodwill and relationships. We apply journalistic techniques, such as news values, to build your story, engage your audience and have your brand as part of the conversation.
Publicity
Media coverage is a powerful tool for building brands, engaging with audiences and clients, and generating more business. Editorial is far more credible than advertising. However, attracting media coverage is not always easy. That's where our media liaison services come in - our extensive journalism experience means we have a 'nose for news'.
Our team of experienced professionals will help you to identify and pitch newsworthy stories to journalists. We will also write and distribute press releases and manage your social media presence to ensure that your brand is seen by the right people.
We understand that every business is different. That's why we tailor our media liaison services to your specific needs and stories. We will work with you to develop a strategy that will help you to achieve your PR goals.
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