AI Argues The Case Of AI
- Hamish McLean
- Aug 21, 2023
- 2 min read
Updated: Aug 24, 2023

It took just 15 seconds. It needs a tweak and fine-tuning, but not too shabby. We asked Bard to make a case for AI in crisis communications. Here's the response.
Artificial intelligence (AI) can help in crisis communication in a number of ways. Here are a few examples:
Early detection: AI can be used to monitor social media, news reports, and other sources for early signs of a crisis. This can help organisations to identify and respond to crises more quickly.
Risk assessment: AI can be used to analyse historical data and identify potential risks. This information can be used to develop crisis communication plans and to prepare for potential crises.
Response planning: AI can be used to simulate different crisis scenarios and to develop response plans. This can help organisations to be more prepared to respond to a crisis when it happens.
Communication: AI can be used to generate and deliver crisis communications. This can help organisations to communicate with stakeholders in a timely and effective manner. Monitoring: AI can be used to monitor social media and other channels for feedback on crisis communications. This information can be used to improve future communications. Overall, AI can be a valuable tool for crisis communication. By helping organisations to identify, assess, plan for, and respond to crises, AI can help to mitigate the impact of crises and protect organisations and their stakeholders. Here are some additional benefits of using AI in crisis communication: Speed: AI can help organisations to communicate more quickly and efficiently during a crisis. This is important because crises often require organisations to respond quickly in order to protect their stakeholders and their reputation. Accuracy: AI can help organisations to ensure that their crisis communications are accurate and up-to-date. This is important because inaccurate or misleading information can damage an organisation's reputation and make it more difficult to recover from a crisis. Personalisation: AI can help organisations to personalise their crisis communications to different stakeholders. This can help to ensure that stakeholders receive the information they need in a way that they can understand. Empathy: AI can help organisations to communicate with empathy during a crisis. This is important because stakeholders are often feeling scared, confused, or angry during a crisis. By communicating with empathy, organisations can help to build trust and credibility with stakeholders.
We now incorporate the use of AI in our media skills workshops. Connect with us to find out how our workshops help you.




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