It takes Just 90 Seconds: micro-video messaging

Fifteen micro videos of less than 90 seconds each. It is amazing how much information can be conveyed to distinctly different audiences.

Some pointers to emerge from our project for an organisation over the past three months:

> Don’t go longer than 90 seconds – if you can’t get your message across in that time then it is too complex. Rework it.

> Don’t cram the stage. One micro video, one message.

> Do you really need to devote precious time on background or historical information? That can be done elsewhere – for micro videos it’s often the here and now.

> Expensive production values don’t count – forget cinematic shots, over-use of graphics, sound design … just keep it simple.

> Consider location – less boardroom and more outdoor reduces the ivory tower syndrome. Fit the location to message.

> Always have a strong call to action – tell your audience what you want them to do.

Underlying all this is the strategy of reducing the gap between stakeholder expectations and your organisation’s actions. Micro videos are a cost effective and persuasive tool where you control the content and how it is delivered. Let's chat about how we can help you with micro videos.